If your marketing plan includes copywriting you would like to outsource, our recommendation is Your Best Investment (YBI), run by Rachel Hanley. YBI specializes in copywriting for financial professionals, so Rachel understands the audience, the subject matter, and the compliance considerations that come with advisor content.
This is a firsthand recommendation. We have used Rachel ourselves as a contractor for our own clients, and she works with many of the industry's marketing agencies.
How Advisors Work With Her
The most common way advisors work with Rachel is to generate a first draft in Studio (OnNiche®'s AI feature), then send it to her for human review, editing, and fact-checking. AI output is a starting point, not publishable copy, and she handles the polish. She can also write from scratch or ghostwrite for you.
If you are asking her to write from scratch or ghostwrite, share your OnNiche® Blueprint at the outset so she can match your firm's established voice and messaging.
What She Writes
Rachel works across website copy and team bios, blog posts and articles, email newsletters, social posts, podcast captions, landing pages, FAQ pages, sales funnels, refreshes of outdated content, and lead-generation pieces such as ebooks, lead magnets, and whitepapers.
Pricing
Rachel bills $100 per hour (rate as of August 2026) with a one-hour minimum. There is no retainer and no ongoing commitment.
How to Get Started
Email Rachel directly at [email protected] and mention that we referred you.
Conflict of Interest Disclosure
We have no financial relationship with Your Best Investment and receive no compensation for referring you to them.